Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “search engine marketing” was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Search Engine Marketing Management relates to activities including SEO but focuses on return on investment management instead of relevant traffic building as is the case of mainstream SEO.
Search Engine Top Placement, Local Business Maps Expert, Google Adwords Certified
- Pay per click advertising
- Google Adwords – Search Max Optimization Ads, Expert At Lowest Cost PPC
- Local Business Maps Optimization – Keywords, Discriptions
- Facebook.com / Twitter / Youtube.com – Video and Posts
- Craigslist / Others – Setup, Images, Videos, Links to Web Site and Others
- Domain Name Submittals to Major Search Engines Like Google, Yahoo, Bing
- Domain Name Multi Purchase, Online Real Estate, Redirects
- Photoshop, Dreamweaver, Xhtml, CSS, Script, FTP, Printing, Multi Media Support
SEO – Search Engine Optimization
SEM – Search Engine Marketing
Websites, Mobile Design and Development
WordPress, Dreamweaver, Photoshop
HTML, CSS, PHP
Search Engine Top Placement and Social Media Advertising Support
Google Adwords and Business Local Maps Optimization
Graphic Design: Photoshop and Illustrator
Brochures, catalogs, fliers, postcards Large format print design Vehicle wrap vinyl print design Trade show booth graphic design Color management
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